There were times when companies got in touch with their clients through
telephone calls, or fax machines, mail marketing, and even personal meetings.
But now, many of these companies are using the Internet technology to update the latest trends in business and at the same time keep in touch with their clients.
One of the most online business innovation ever made is the transformation of the regular blog posting into an online business tool. Before, blogging was just used for showing different thoughts and ideas. Some were just for fun, for sharing people´s best pets, while others were for promoting something that others could think is beneficial to internet users. In other words, it was just a bunch of personal diaries for those people who want to share their knowledge and thoughts to others. But think again, it is not just for diary writing or whatever.
Blogging is now a promotion tool you can use to make an asset
Or boost your current brick and mortar business. You can set up blogs in your website and have it with an associated feed.
You can constantly keep in touch with an audience and prospects as well. In addition, you do not have to e-mail them—your blogs will be responsible in getting the latest news without actually having to visit your website.
Just remember that this takes time and effort, and it is not a get-rich-quick-scheme.
From Regular Blogs to Business Blogs
From regular blogs that you post for nothing, now it is called the business blog that can help you save money and provide you great business opportunity with just one click. It is also user-friendly, can be customized, and can be a flexible medium for circulating useful information for effective positioning of your products in the market.
There are some advantages of entrepreneurs who engage in business blogging.
Here are some of these advantages:
-There are more than hundred thousands of blogs posted in the Internet. Statistics show that there are currently 14 million blogs posted in the Internet with an estimated 80,000 more being added everyday. In addition, 30 percent of 50 million Internet users are blog readers. Just think of the number of possible audiences you can attract if you advertise your product through blogs.
-Through a blog, you allow your clients to post their comments with regards to the product that you are promoting. It can be of great help in improving your product through the suggestions that they will be posting. In addition, you can take immediate actions to your client’s concerns.
-It can be of easy access to your customers. All they have to do is access to a blogging community, and they can read your latest offers. Remember that these customers are just willing to create “blogosphere” of comments regarding your product.
How to make your business blogs as effective as other means of Internet advertising?
You can submit your blogs to any blog search sites and directories. It will be a wise move especially if your site is just newly constructed.
Never forget to paste in your blogs the URL back to your site. Your blogs must contain not only the information with regards to your product but also exclusive background information.
Remember that your customers do not want to see pure figures— but also context information
Blogging provides you marketing possibilities of your product. Maybe your potential clients are just around the corner waiting for you to post your business blog. So, go ahead and start one!